Task: Brainstorm with students the different media that they use to make decisions in their daily lives. The list may include such things as telemarketing, advertisements, consumer reports, personal recommendations by friends or family, newspaper and television reporting, etc. Discuss how lack of objective knowledge can hinder good decision-making.
How many hours of our lives are spent exposed to some form of influential media? I can guarantee you more than you might think. Sometimes we voluntarily read things, such as advertisements and the news, and other times we are influenced by family, friends and telemarketers who try to make us believe something is “the best thing ever made.” However, there are also some forms of media that try to strike a nerve deep down within you, emotionally moving you to believe everything and anything. Other times, media can be so influential and so subliminal that you might not even remember the advertisement until you need something related to the advertisement. Although I may read these same advertisements or listen to my friend’s opinions, I never let their views influence my life or my decisions. Everyone is bound to be bias, having their own views, which are sometimes based on false “objective” statements. This is why I would rather create my own opinions based on the media that I view.
While a commercial might state that you can save up to $300 dollars by switching to Geico, I say how so? While an advertisement states that I can get a free sample of Focus Factor for just giving them a call, I ask why are they doing this? If a person comes into the commercial appraising the success of a product, I ask whether they were an actual user of the product or a paid endorser to make the product look good. In general, advertisements, telemarketers and recommendations from friends are family are the least influential in my decision-making. Often times this form of media is purposely trying to make it appear as though their product is the best. However, this is all subjective. Who knows what the advertisement for Geico is covering up? There are hundreds of other car insurance companies out there, and yet Geico is the only one with whom I can save $300 dollars? Sounds unreasonable to me.
The only influential media that I will listen to is the news and reports from well-respected establishments. At least once a day I log onto Digg.com and Engadget.com in order to get my fill of the latest technology news. I would not trust any other website for my facts as I know no other website is as informative and objective. As for my world news source, I only listen and watch the BBC news network as I feel it is the most objective and un-bias news source that I can find. They are not regulated by any concerns of the local news stations and have been established as one of the best and most reliable news source. Through these forms of media, I base my opinions of world matters and various purchases.
However, I feel as though I am fortunate. I know better than to believe every word that an advertisement states. When a person lacks objective knowledge and awareness, they easily believe everything the media throws at them. This is extremely dangerous as it completely ruins their decision-making. When completely believing what an advertisement or person states, you close out your mind to any other influence. So while a new drug prescription might look great on the ad, through subjective statements, and your friend, who works for the drug company, uses it all the time, you ignore studies that state this drug may cause cancer. By believing in subjective media, your decision-making is narrow-minded as you are only ignoring objective truth.
In the end, there are many forms of media that influence our daily decisions. Fortunately, it is up to us to interpret the subjective information that the media provides us. Instead of listening to advertisements and recommendations, believing everything they say, I go out and research the information for myself by using well-established resources. I can only wonder what my daily decisions would be if I believed the subjective information provided in the media that we are exposed to today. I can only assume that my decision-making would be extremely poor, as I could not base those decisions on any facts. Objective media is readily available to all of us. It is our responsibility to see through the subjective haze.