2/10/09 - Classwork

Task: Have students write advertisements for their favorite food. Instruct them to first write an advertisement based solely on facts. Next have them develop an advertisement to persuade others to buy the food. Discuss the difference in word choice, appearance, etc. of both advertisements. You must identify the objective as well as subjective words.

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Pizza

Objective Facts

• Tomato Sauce
• Mozzarella Cheese
• Hot food
• You can have any type of topping
• Crispy
• Different Styles
• Italian
• Different sizes

Subjective Statements

• Tastes good
• Smells incredible

For our advertisement, objective statements are bold and italicized. Subjective statements are underlined.

At Mama Mia Pizza, we have all the toppings that there are, from extra cheese to anchovies. You can have any size pizza you want, from our small pan pizza to an extra large pie. All of our ingredients are 100% natural. Our pizza is covered with homemade tomato sauce and the freshest mozzarella cheese. Stop by for our Two for Tuesdays special where you get two slices of pizza for the price of one.

(Part of the Visual Advertisement) Eating our pizza is the best experience you can have. We have all the toppings that there are, from extra cheese to anchovies. You can have any size pizza you want, from our small pan pizza to an extra large pie. All of our ingredients are 100% natural and good for your health. Our pizza has a crispy crust, covered with homemade tomato sauce and the freshest mozzarella cheese. Stop by for our Two for Tuesdays special where you get two crispy, hot slices for the price of one.

Discuss the difference in word choice, appearance, etc. of both advertisements.

In our visual advertisement, we utilized a delicious looking slice of pizza to attract our audience. In addition, we made sure to use an Italian name for our pizza as the public might be looking for that link. To appeal to the public’s senses, we had ensured that sensory-based statements were in red ink or bolded. Finally, our objective statements tried to make people feel good about eating pizza, while our subjective statements try to make our pizza seem appealing.

In our factual radio advertisement, we ensured only to use objective statements about our pizza. By describing what we use in our pizza, in addition to the end result of our pizza, we had no subjective statements what-so-ever. We also used an offer in order to bring in the business.